How it works

AI does the heavy lifting. Your analyst stays in control.

RainBrain guides you from raw data to a robust, explainable model — with checkpoints where human judgement matters most.

Bring in every marketing input

Load your data and let RainBrain integrate all the marketing inputs — not just the digital ones — giving each the weight it deserves.

Study the inputs at a raw level

The built-in reporting section lets you inspect candidate variables before modeling, so the model is built on a deliberate, solid foundation.

Let AI build robust models

RainBrain applies the latest modeling techniques automatically — collapsing days of iteration into a guided, transparent build.

Apply analyst judgement

Customize and fine-tune based on your insight. You take the key decisions; the model reflects domain and marketing expertise.

Share business-ready answers

Generate downstream reports your stakeholders can act on — ROI, contribution and scenario views, explained in business terms.

Capabilities

Everything an analyst needs — nothing they have to code

No-code interface

Business managers can make sense of the software after a brief familiarization training session.

Raw-input reporting

Quickly study inputs at a raw level so candidate variables are picked with sufficient care.

Full-mix integration

Brings all variables into the model — where attribution focuses largely on digital, MMM sees the whole picture.

Analyst customization

Adjust and fine-tune the model based on your judgement and insight, not rigid presets.

Downstream reports

Automated, decision-ready reporting once the model is finalized — fast and consistent.

Speed with rigour

Dramatically faster modeling that stays accurate from the business perspective.

Field methodology

Reconnaissance first. Then the battle plan.

RainBrain studies the terrain — your raw inputs — before a single model is built. The analyst reads the map, AI moves the pieces, and every decision is signed off by someone who knows the ground.

SOP 01–05 — DATA › RECON › MODEL › JUDGEMENT › REPORT

The human-in-the-loop difference

AI accelerates; the analyst decides
Domain & marketing expertise is built in, not bolted on
Models stay explainable and defensible
Refine anytime as the business changes

Why it matters

Robust models, not just rapid ones

Business impact comes from robust models that use both domain and marketing expertise. That can't be sacrificed at the altar of speed alone — the way some AI-only tools do.

RainBrain keeps the analyst at the centre, so you move fast without losing the rigour that makes a model worth trusting.

Compare with Robyn & Meridian