The full arsenal of marketing analytics techniques.
RainMan models unearth insight across marketing, sales, CRM and promotions — the right methodology for the right question, every time.
End-to-end analytics
Full-gamut marketing & sales measurement.
Media deep dives
Impact by channel, slot, genre & creative.
Brand equity models
Media's effect on consumer mind measures.
Price sensitivity
Elasticity by brand, SKU & geography.
Promotions analytics
Compare design, scale & duration effects.
Geo lift solution
Randomized holdouts for digital measurement.
Advanced analytics training
Build in-house marketing analytics muscle.
Streamlining data workflow
Clean, reliable analytical base tables.
Other services
Forecasting, sales optimization, One View™.
What's included
- Marketing Mix Modelling & optimization
- Media, brand & pricing deep dives
- Forecasting & sales team optimization
End-to-end Marketing Analytics Services
RainMan's advanced Marketing Analytics service uses cutting-edge methodologies covering the entire gamut of marketing and sales opportunities from initial data assembly through to optimized recommendations.
Media Deep Dives
It's not enough to gauge the performance of a medium on brand outcomes you need the performance of each medium's ingredients. Marketing mix analytics measure the role each medium plays in generating sales, share or mind measures; media deep dives go further, examining every genre and channel within it.
- TV — impact by channel, time slot, programme genre and copy
- Digital — impact of each platform component in the mix
- Print — impact by publication type, ad position and size
- Radio — impact by time slot, programme and duration
- Out of Home — impact by size and location
Based on
RainMan's advanced statistical proprietary techniques — helping marketers fine-tune media strategy and improve effectiveness manifold.
Mind Measure Planner
Establishes the relationship between advertising effort (GRPs/TVRs or digital spend) and Brand Equity, and identifies which mind measures most influence the business metric.
Brand Equity Models
For most brands, advertising is both a core lever and a major expenditure — so it matters that marketers can track how efficiently it drives consumer mind measures and final business outcomes. The Mind Measure Planner leverages continuous tracking and media data to quantify that relationship and give marketers a clear direction for strategy.
Price Sensitivity & Analysis
Pricing is the most critical lever for maximizing revenue — but consumer response varies by SKU, geography and seasonality. RainMan's approach estimates brand-level price elasticity and deep dives into individual SKUs, factoring in every marketing input.
- Estimate business outcomes under different price scenarios
- Build an optimal SKU mix from individual price sensitivities
- Optimize pricing by SKU to maximize sales
Outcome
A right-sized pricing strategy for the future, SKU by SKU.
Why it matters
Successful promotions can be repeated annually — making them valuable brand assets over the medium to long term, not just tactical, one-time events.
Promotions Analytics
RainMan compares the effect of promotions of different design, scale and duration, after accounting for all other factors, by building comprehensive marketing mix models that estimate the impact of both marketing inputs (including promotions) and environmental factors.
Geo Lift Solution
As data-privacy regulation makes attribution modelling harder, randomized control tests — a concept borrowed from pharma — are becoming a strong alternative. An exposed group is served ads while a holdout group is not; the holdout provides the baseline against which the intervention's efficiency is measured.
RainMan deploys machine learning to implement Geo Lift solutions across regions or markets, measuring the effect of every contact point on incremental sales.
Origin
Adapted from pharmaceutical trial design into modern marketing science.
RainMan Advanced Analytics Workshops
Equip your internal analytics and marketing teams with advanced marketing analytics skills — and the ability to use your analytics infrastructure optimally.
Stay ahead
A workshop in advanced marketing analytics can become the turning point of a career.
Supercharge your team
Level up both your approach to analytics and the value analytics adds to the business.
Learn from practitioners
A decade working with Unilever, ITC, Wipro, Kellogg's and more real-world, proven perspectives.
An ABT is
A consistent, cleaned dataset collected, integrated, transformed and split ready for reliable analysis.
Streamlining Your Data Workflow
Data collection is rarely clean — it arrives inconsistent, incomplete or duplicated. RainMan builds Analytical Base Tables that give every downstream analysis a solid, reusable foundation.
- Collect all relevant data across sources
- Clean, integrate and transform it into one dataset
- Split for training, validation and testing
- Keep the ABT updated as new data arrives
Other Services
Forecasting
Category and brand-level sales forecasts using ARIMA, ARIMAX and VAR — triangulating multiple methods across personal care, beverages and feminine care, among other categories.
Sales Team Optimization
Predictive models for direct and indirect sales forces alike — from customer purchase-probability scoring to store clustering and SKU-level sales prediction, backed by RainMan's Sales Data Automation reporting.
One View™ — Cross Media Attribution & Optimization
RainMan's proprietary technique unifies the direct and indirect effects of every media connect point, then statistically optimizes the combination that delivers maximum outcome.
Social Media Brand Trackers
Converts unstructured social conversation into a Social Engagement Index, with word clouds, sentiment time-series, brand-perception analysis and competitive customer profiling.