In marketing warfare,
precision wins.
RainMan runs marketing analytics like a war room - combining marketing, media and advanced-analytics expertise, trained on your data, to map every sales driver, so every dollar of spend moves with intent, not instinct.
Domain expertise, not just data science.
RainMan brings together deep expertise in marketing, media and advanced analytics to map the patterns in your data yielding insights and the ability to quantify the impact of every sales driver.
- Deep grounding in brand, media and retail not just statistics
- Proprietary middleware that makes modelling faster and more efficient
- 4,000+ models behind every benchmark and recommendation
- Consistent track record with major FMCG, retail and insurance brands across globally
Quantify impact
Isolate what actually moves sales, share and mind measures.
Optimize spend
Reallocate budgets toward inputs with the highest ROI.
Build faster
RainBrain gets business-ready models out 10X quicker.
Benchmark
RainGauge compares your inputs against 4,000+ models.
Deploy precision analytics across every campaign, every channel.
From a single MMM engagement to a company-wide marketing intelligence deployment, RainMan fields the right tools for the right mission, with a 15 year track record across FMCG, retail, insurance and consumer goods.
Introducing RainBrain — AI-enabled MMM, newly launched
Flagship
· AI-enabled · Newly launched
MMM. 10X faster. Human-refined.
RainMan has channelled its 15 years of MMM expertise into a revolutionary AI-enabled tool that keeps a human in the loop so business-ready models get built at 10X the usual speed, with every decision signed off by a trained analyst.
- Coefficient suggestions drawn from 4,000+ real-world models (RainGauge)
- User-friendly interface marketing teams can start building from week one
- Runs on exclusive, secure cloud space
- Ideal for brands, agencies and multi-market digital teams
Reconnaissance first. Battle plan second.
RainMan's eight analytical disciplines from Bayesian models to Survival models are deployed in combination, not isolation. The right technique for the right question, informed by 15 years of cross-category pattern recognition.
Read the field manual ↗Services aimed at one outcome
End-to-end marketing analytics
Full-gamut coverage of marketing and sales measurement, from data to decision.
Marketing Mix Modelling & optimization
Attribute sales to every input, then optimize the mix under real business constraints.
Media deep dives
Impact by channel, genre, slot and creative — not just by medium.
Advanced analytics workshops
Bring your marketing and analytics teams to a high level of expertise.
Products built for the mission
RainBrain
AI-enabled human-in-the-loop MMM builder — models 10X faster, every decision signed off by a trained analyst.
Full detailsRainMan Octopus™
Pulls every data source into one clean, query-ready marketing data mart — structured for modelling from day one.
Full detailsMSPO
Marketing Scenario Planner & Optimizer — run what-if budget scenarios and lock in the allocation that wins.
Full detailsRainGauge™
4,000+ real-world model benchmarks that validate every coefficient — so your models don't just fit, they stand up.
Full detailsLearn from RainMan's intuition & experience
Estimating industry size five years out
An Alco-Bev major planned a 5-year category strategy using an ARIMA-plus model built on 15 years of SKU-level data.
Lifting FMCG marketing effectiveness by 15%+
14+ market-level models shifted spend from underperforming BTL into TV more than doubling sales growth without changing total budget.
Paid, owned and earned media: path to sales
Econometric modelling found paid media drove 70% of sales-movement influence resulting in a 12% ROI improvement across connect points.
Trusted across industries
