Starting as an Account Manager and Planner at Ogilvy and FCB ULKA, Manoj's 25 years of experience has given him a deep grounding in branding, product management, distribution and innovation management. As head of marketing at Titan Industries, Manoj spearheaded the successful turnaround of the Titan brand and the relaunch of Fastrack and Xylys, Titan's premium brands. As a business head in international markets, he planned and executed Titan's forays into Southeast Asia and the United States, where his team that launched Tanishq won the Tata Group's prestigious Innovity award. Manoj was also Country Manager at Enterprise IG for India and built corporate and brand identities for key Indian companies during his tenure there.

He was a core executive committee member who set up and steered GroupM in South Asia. He conceived and set up the Global Analytic Centre (GAC), providing advanced analytics for GroupM Worldwide clients. Balu also had a stint with GroupM China in the late 90's to set up its marketing analytics practice. Prior to joining GroupM South Asia, Balu was Managing Consultant, Strategy Planning and Media Development at Ogilvy India for six years. He implemented global standard media tools, planning processes and insight solutions for key clients of Ogilvy India, besides creating a consulting business within the agency. Balu also functioned as a media planning professional with JWT, Bangalore and Mudra Communications, Ahmedabad. Balu is the winner of the prestigious WPP Global Atticus Grand Prix in 1999 for authoring a strategy paper called "Measuring Passion". Atticus Grand Prix is a global prestigious award for excellence in original published thinking in marketing service discipline instituted by WPP Inc.

He has since been a pioneer in the field. After setting up Ogilvy's first analytics team and working with some of its key global clients, he successfully took his expertise to Covansys (now CSC) and Reliance ADAG. KK blends an in-depth knowledge of statistics, IT and marketing with an evangelical belief of using technology and statistics to derive insights from data. A master of Marketing Mix Modelling (MMM), he has worked on global and local brands. KK has a unique way of looking at modelling processes and has introduced many new methodologies in this area. He is also a visiting faculty in Analytics at the Narsee Monjee Institute of Management Studies (Bangalore Campus).

Prior to joining RainMan, he worked on engineering research and analytics projects in ocean engineering and signal analytics at the Indian Institute of Technology Madras. He subsequently worked at Britannia Industries in data analytics, gaining experience in business intelligence for the FMCG sector. His multidisciplinary background enables him to combine engineering principles with advanced analytics to solve complex business challenges. He holds a Master of Science in Mechatronics Engineering from De Montfort University, Leicester, United Kingdom, and a Bachelor of Engineering in Electronics & Communication Engineering. With over nine years of experience spanning data analytics, software engineering, artificial intelligence, and decision intelligence, he brings a multidisciplinary approach to developing technology solutions for business challenges.

He started at RainMan as an Analyst, spent two years at Nielsen managing MMM projects and delivery teams for global CPG clients, then came back to RainMan first as Senior Analyst, now as Analytics Manager. That mix of specialist-firm depth and global-measurement-leader scale is exactly why clients trust his team's numbers. As Analytics Manager, Yeshwanth owns delivery end-to-end leading and mentoring the team, running client relationships, and keeping projects on scope, on time, on budget. He's known for keeping a level head under pressure and giving his team the calm, steady direction that gets projects across the line, even when timelines get tight. He holds a Master of Science in Statistics from Loyola College. He builds models that change decisions — not just decks.

His proudest work is RainBrain, an intelligent analytics solution he designed, built on his own from concept to code. It reflects how he likes to work: taking an idea end to end and turning it into something that delivers real impact. His principle is simple: jack of all trades, master of impact.