When you need to win a war, you need experience on your sideRainMan has deep domain expertise in marketing, media and analytics

RainMan has deep and diversified domain experience across marketing, media, direct marketing, and advanced statistics and machine learning. This enables RainMan to build models that reflect reality of the market and ensure actionable solutions. In marketing and marketing analytics, creativity is required to develop path breaking strategies

Key People

Manoj Tadepalli

Co-Founder And Chief Executive Officer
A co-founder, Manoj is the marketing and retail domain lead of RainMan. He has led the effort to makeRainMan’s services more oriented to marketing, taking it into promotions and pricing analytics as well as deep dives for distribution. He has also conceptualised the marketing datamart and scenario planner which allows companies to move quickly into a high level of marketing analytics deployment, while scaling up to a companywide deployment. He has also worked to make marketing analytics more relevant for retailers by bringing in new variables such as festival impact and environmental factors leading to predictive models. He has been the leadon a number of RainMan’s accounts including Johnson & Johnson, Titan and Wipro among others.Starting as an Account Manager and Planner at Ogilvy and FCB ULKA, Manoj's 25 years' experience has given him a deep grounding in branding, product management, distribution and innovation management.As head of marketing at Titan Industries, Manoj spearheaded the successful turn-around of the Titan brand andthe relaunch of Fastrack and Xylys, Titan's premium brands. As a business head in international markets, he planned and executed Titan's forays into South East Asia and the United States, where his team that launched Tanishq won the Tata Group's prestigious Innovity award. Manoj was also Country Manager at Enterprise IG forIndia and built corporate and brand identities for key Indian companies during his tenure there

V Balasubramanium

Co-Founder And Managing Director
Co-founder of RainMan Consulting, Balu also functions as the media domain lead of RainMan. He engages with key clients and has been associated with multiple media investment management project implementations. Balu also conceptualised RainMan's analytic benchmark tool, RainGauge.Balu has spent more than 15 years of his career with WPP agencies like JWT, Ogilvy and GroupM in India, China and Global in the media planning, consumer insights and analytics functions. His major responsibility was to create a discipline for marketing performance management with analytics at the heart of the process.As Global Chief Executive Officer of Meritus Analytics Pvt. Ltd. (now Gain Theory) a WPP analytic insights consultancy, Balu was responsible for the set up and the growth of Meritus, making it a top global knowledge focused and consulting company. Prior to joining Meritus, Balu was Director, Advanced Techniques Group (ATG) and Insights for GroupM South Asia. He was a core executive committee member who set up and steered GroupM in South Asia. He conceived and set up the Global Analytic Centre (GAC), providing advanced analytics for GroupM Worldwide clients.Balu also had a stint with GroupM China in the late 90's to set up its marketing analytics practice.Prior to joining GroupM South Asia, Balu was Managing Consultant, Strategy Planning and Media Development at Ogilvy India for six years. He implemented global standard media tools, planning processes and insight solutions for key clients of Ogilvy India, besides creating a consulting business within the agency. Balu also functioned as a media planning professional with JWT, Bangalore and Mudra Communications, Ahmedabad.Balu is the winner of the prestigious WPP Global Atticus Grand Prix in 1999 for authoring a strategy paper called "Measuring Passion". Atticus Grand Prix is a global prestigious award for excellence in original published thinking in marketing service discipline instituted by WPP Inc.

Krishna Kumar CS

Chief Analytics Officer And Director
KK heads the analytics practice in RainMan. KK's key responsibility in RainMan is to bring innovation in analytic techniques and to deploy the best and latest of the techniques for actionable insights. KK has been responsible in successfully implementing a variety of new approaches to solve many marketing problems. Empowered with in depth knowledge in direct marketing analytics, KK has been implementing a variety of successful projects in the area of digital marketing and e commerce. KK's first brush with data-heavy projects began in the infancy of analytics, at Ogilvy Direct in the early 1990's. He has since been a pioneer in the field. After setting up Ogilvy's first analytics team and working with some of its key global clients, he successfully took his expertise to Covansys (now CSC) and Reliance ADAG.
KK blends an in-depth knowledge of statistics, IT and marketing with an evangelical belief of using technology and statistics to derive insights from data. A master of Marketing Mix Modelling (MMM), he has worked on global and local brands. KK has a unique way of looking at modelling processes and has introduced many new methodologies in this area. He is also a visiting faculty in Analytics at the Narsee Monjee Institute of Management Studies (Bangalore Campus).

Sandeep Teeran

Analytics Manager
He has 7+ years of experience building models using statistics and machine learning. Sandeep is been responsible for handling the analytics team at RainMan has delivered many complex projects on time. He has expertise in the use of statistical software that include SAS, R, R Studio & Python. He has deep knowledge of statistics as and is well versed in marketing processed. He has expertise in Market mix modelling (MMM), segmentation, Paid, Earned & Owned Media Modelling and Optimization. Holding a master’s degree statistics and econometrics, he has also worked for Kantar in his career. Clients worked with include Unilever, Wipro Consumer, ITC, Royal Challengers and many others.

Our Associates

Lenskold group

Lenskold group is specialist firm in the area of improving marketing effectiveness and efficiency. Jim Lenskold, its president is the author of the award-winning book Marketing ROI, The Path to Campaign, Customer and Corporate Profitability. Lenskold Group works with Fortune 1000 and emerging clients globally creating customized solutions in marketing ROI measurements, tools, and processes. The company specializes in innovative approaches to measure complex, multi-touch marketing campaigns and deliver ROI insights that guide strategic and tactical decisions toward better performance and profitability.

Bottom-Line Analytics

Bottom-Line Analytics is RainMan’s partner in the area of Marketing Effectiveness. Led by Michael Wolfe, an expert with over 3 decades of marketing science experience with the iconic brands, BLA is at the forefront of innovation in the Marketing Mix Modeling and Social Media Marketing initiatives among a host of other initiatives. BLA has the experience of working across 35 countries for a long list of clients.
For more information, please visit: http://www.bottomlineanalytics.com