Winning marketing battles is all about your equipment working flawlessly RainMan’s products are tuned to maximising your data assets


When it comes to implementing analytics across a company, marketing departments' biggest problem is not analysing all the relevant information it possesses. It requires gathering and integrating this data in order to analyse it, then updating fresh data as it comes in.Octopus™, a proprietary RainMan product, solves this problem in real time. Once implemented, it pulls in every bit of information, much like the creature it was named after, and funnels it into a robust marketing database.


1. Visualisation
When implemented, Octopus™ ensures a smooth inflow of data into a now-cleaned up and logically-arranged marketing database. This can now take any queries from the marketing team. The result is that the marketing team now has access to a number of business reports that are not easily available otherwise or would take days to get out of the agency concerned. Simple correlations between marketing inputs and sales are shown automatically and all of these can be used for analysis.

2. Predictive dashboard
Octopus™ allows for customized advanced analytic models, using various forms of regression, to be built and fed into it. This enables marketing managers to forecast sales or any other key metric, based on planned inputs or likely future competitive pressures. An intuitive, real-time dashboard enables users to get multiple scenarios. These can be built, validated and tracked over time, enabling corrective action based on real-time market dynamics.

3. Implementation
RainMan provides a seamless service, underpinned by proprietary technology and processes that combines data integration, visualization, modelling and prediction. We can successfully install and configure Octopus™ to meet your unique marketing structure and needs.
Marketing Returns on Investment & Optimization

Marketing Scenario
Planner & Optimizer

This is an automated online scenario planner that predicts the sales or any other KPIs. The model results are preloaded on the planner so that the client can use this user-friendly dashboard to build and easily save scenarios with differing inputs and assumptions. Further it can optimize the mix dynamically given specific constraints given by the user.


RM Sales Optimizer is a business intelligence tool, with over 50 insightful and actionable sales reports. Designed by experts in marketing, sales and retail – the Optimizer comes with pre-configured reports which cover like to like analysis, Top stores lost and gained, SKU analysis and store profile analysis. The design is also flexible allowing for custom reports that can be created at the admin level.

With this capability of customization as required:

  • It allows sales model integration
  • It is one tool that your sales department needs to function optimally.
  • It is suited for data where invoice level is available such as
  • FMCG distributor sales
  • Retail sales data from own stores and MBOs
  • Also, when advanced models for price, sales and promotion optimization need to be integrated into a dashboard
For a demo of this product write to us at


RainGauge™ is RainMan’s proprietary tool that benchmarks influencer variables against outcome variables. Drawing from the 4000+ models implemented by RainMan, RainGaugeTM mines data and provides benchmark keys for the influencer variables derived through modelling.

As a result, marketers can see how effectively a brand’s influencer variables are, on an average, contributing relative to those of other brands in the category, other similar categories, or other similar markets. This helps marketers benchmark the brand’s position and set realistic goals for the future.