When it comes to implementing analytics across a company, marketing departments' biggest problem is not analysing all the relevant information it possesses. It requires gathering and integrating this data in order to analyse it, then updating fresh data as it comes in.Octopus™, a proprietary RainMan product, solves this problem in real time. Once implemented, it pulls in every bit of information, much like the creature it was named after, and funnels it into a robust marketing database.
This is an automated online scenario planner that predicts the sales or any other KPIs. The model results are preloaded on the planner so that the client can use this user-friendly dashboard to build and easily save scenarios with differing inputs and assumptions. Further it can optimize the mix dynamically given specific constraints given by the user.
RM Sales Optimizer is a business intelligence tool, with over 50 insightful and actionable sales reports. Designed by experts in marketing, sales and retail – the Optimizer comes with pre-configured reports which cover like to like analysis, Top stores lost and gained, SKU analysis and store profile analysis. The design is also flexible allowing for custom reports that can be created at the admin level.
With this capability of customization as required:
RainGauge™ is RainMan’s proprietary tool that benchmarks influencer variables against outcome variables. Drawing from the 4000+ models implemented by RainMan, RainGaugeTM mines data and provides benchmark keys for the influencer variables derived through modelling.
As a result, marketers can see how effectively a brand’s influencer variables are, on an average, contributing relative to those of other brands in the category, other similar categories, or other similar markets. This helps marketers benchmark the brand’s position and set realistic goals for the future.