Winning the marketing battle starts with equipment that works flawlessly.
Four products. One purpose — turning your data assets into competitive advantage.
MMM. 10X faster. Human-refined.
RainMan has channelled 15 years of MMM expertise into a revolutionary AI-enabled tool that keeps a human in the loop so business-ready models get built at 10X the usual speed, with every decision signed off by a trained analyst. Coefficient suggestions drawn from 4,000+ real-world models mean RainBrain outperforms any comparable tool on the market.
Start in week one
User-friendly drop-downs mean marketing teams are building real models in days, not months.
Human in the loop
Every model decision reviewed by a trained analyst AI speed with expert judgment baked in.
Secure cloud only
Runs on exclusive, isolated cloud space your data never touches a shared environment.
RainGauge coefficients
4,000+ real-world model suggestions sharpen your priors and compress modelling time dramatically.
Multi-market ready
Powerful for brands running multiple models across markets, products and channels simultaneously.
RainMan ramp-up
Structured onboarding brings your internal team to full competence with ongoing expert support.
Purpose-built for every stage of the process
RainMan Octopus™
The biggest problem in company-wide analytics isn't a lack of information — it's gathering and integrating it. Octopus™ pulls in every bit of data, much like the creature it's named after, and funnels it into a robust, always-current marketing database.
- Visualisation — a clean, logically-arranged database that answers marketing team queries with reports otherwise unavailable, or that would take days to extract from an agency
- Predictive dashboard — customised regression models feed an intuitive, real-time dashboard for forecasting and scenario tracking
- Implementation — a seamless service combining data integration, visualisation, modelling and prediction, configured to your marketing structure
RainMan Marketing Scenario Planner & Optimizer (MSPO)
An automated online scenario planner that predicts sales or any other KPI. Model results are preloaded, so your team can build scenarios in a user-friendly dashboard and optimize the mix dynamically against your constraints.
- Predicts sales or any KPI from preloaded model results
- Build and save scenarios with different inputs and assumptions
- Optimize the marketing mix dynamically against real constraints
RainGauge™
RainMan's proprietary benchmarking tool. Drawing on 4,000+ models RainMan has implemented, RainGauge™ mines that history to provide benchmark keys for influencer variables derived through modelling — so you can see how your brand's inputs perform relative to the category, similar categories, or similar markets, and set realistic goals.
- 4,000+ real-world models mined for benchmark coefficients
- Compare your brand's inputs against category, sub-category and market norms
- Set realistic, data-backed targets instead of guesswork
