How some marketing skirmishes were won through data.
Case studies, whitepapers and field notes drawn from RainMan's intuition, experience and 15+ years of cross-category pattern recognition.
How RainMan helped brands move ahead of competition
How to use predictive analytics to ease a salesman's burden
The salesmen of a large consumer product company were facing problems. They dealt with hundreds of SKUs, and found it difficult to scroll through hundreds of SKUs on their handheld devices, and then sell additional SKUs from the same list. RainMan was commissioned to identify a list of SKUs for each store with a high probability of purchase. The objective was to predict all the sales within a certain number, say 30, if a store typically purchased 15 SKUs.
Making promotions work for your brand
Promotions are an important part of consumer goods marketing. The client - a consumer goods major needed to identify the most effective consumer promotions both value promotions (price discounts offered), and volume promotions (free gifts) from the many it had deployed, so that a result bound promotion strategy could be drafted.
Marketing Optimization: How a FMCG major improved effectiveness by over 15%
A top FMCG brand in the food space felt that rather than continue with business as usual and setting budgets and marketing costs on historical understanding, they would like to use their data assets to improve the effectiveness of marketing spends, both ATL and BTL.
What is the impact of the online medium on sales?
Online penetration has been increasing across markets in Asia and Online has been witnessing an increased amount of clutter amongst the CPG category. The key question that was asked of RainMan by this CPG brand team was - how many cases they actually sold through this medium.
To keep you ahead, information and intelligence is the key
How Media Synergy can make 1+1 = 3
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