How some marketing skirmishes were won through data.
Case studies, whitepapers and field notes drawn from RainMan's intuition, experience and 15+ years of cross-category pattern recognition.
How RainMan helped brands move ahead of competition
Pricing Analytics: How to optimize price setting improving sales value?
A major food company had, till recently, measured price sensitivity & distribution attribution at an overall brand level in their market mix, but not at a pack level. This led to inefficiencies and stock pile-ups, cutting into margins.
How to use Paid, Owned and Earned Media online to drive sales and improve mind measures
The problem this CPG brand was faced with was a typical problem- Brand had presence across multiple connect points, paid media, owned media ( website, Facebook page etc) and earned media ( Twitter and other social mentions) but not knowing clearly what works across market clusters, and the interrelations between these connect points.
Sales Drivers: How a consumer goods brand arrested its decline and boosted profitability.
A consumer goods brand and its variant were once growing across Asia, but were losing sales due to aggressive competition. It also had a typical problem - not knowing clearly what marketing inputs work across market clusters. RainMan's task was to identify the brand's key sales drivers and help effectively allocate resources to maximize ROI.
How long can creative copy sustain and get the desired response?
This CPG brand has been airing multiple creative copies on television. The key issue faced by the brand team was when to stop a creative copy and introduce a new copy to get increased response from the campaign.
How a hardware major ensured that the Sales team was not wasting time
The problem that a hardware major’s sales department faced was classic, how to improve the productivity of its Key Account Management team. The sales team was 20 strong and handled about 9000 accounts. Analytics was brought in with the following objectives – Increase the conversions to sales per visit, increase ticket value and increase the number of products that the client is using. The sales were of different product groups such as Desktops, Laptops and Accessories.
How Brand Health data can be used to improve marketing?
A consumer goods brand that had been a category leader for over 2 decades was suddenly buffeted by competition. The brand's communication had been a consistent mix of functional and emotional messages, but the competition aggressively used its inputs and pricing to grab market share.
To keep you ahead, information and intelligence is the key
How Media Synergy can make 1+1 = 3
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