A co-founder, Manoj is the marketing and retail domain lead of RainMan. He has led the
to make RainMan’s services more oriented to marketing, taking it into promotions and pricing
analytics as well as deep dives for distribution. He has also conceptualised the marketing
datamart and scenario planner which allows companies to move quickly into a high level of
marketing analytics deployment, while scaling up to a company wide deployment. He has also
worked to make marketing analytics more relevant for retailers by bringing in new variables
such as festival impact and environmental factors leading to predictive models. He has been
lead on a number of RainMan’s accounts including Johnson & Johnson, Titan and Wipro among
Starting as an Account Manager and Planner at Ogilvy and FCB ULKA, Manoj's 25 years'
experience has given him a deep grounding in branding, product management, distribution and
As head of marketing at Titan Industries, Manoj spearheaded the successful turn-around of
Titan brand and the relaunch of Fastrack and Xylys, Titan's premium brands. As a business
in international markets, he planned and executed Titan's forays into South East Asia and the
United States, where his team that launched Tanishq won the Tata Group's prestigious Innovity
award. Manoj was also Country Manager at Enterprise IG for India and built corporate and
identities for key Indian companies during his tenure there.